As a personal trainer, you will have to make sure that you are continuously marketing your services. Even if you are great in your job, nobody could benefit from it if they can’t find you, so you have to make your services more visible.
Online presence is very important nowadays because people spend more time on the internet searching for the product or services they need. The time when the only place where you could connect with your customers was the gym has gone, and today you will need more than that if you want to become and stay competitive on the market.
To help you build a strong brand out of your name and gain new customers, we will share with you some of the most popular digital marketing strategies for personal trainers.
Create Engaging Content
One of the most important elements of every marketing strategy is content. As a personal trainer, you can use it in many different ways to engage your existing clients and attract new ones. It is not all about creating eye-catching ads with bright colors. You will have to provide rich content to your audience.
People expect their personal trainers to provide unique and custom-tailored sessions for them, and that is why you should focus on creating explainer videos, nutrition and workout plans, as well as blog posts that will cover fitness-related topics and help your audience find the information they need.
You can even use the material you already created to create teazers or promo videos for social media campaigns.
Promote Progress Photos
There is no better way to show people how effective your services are than to show people the results of your clients. Because of that, it would be great to provide progress photos, so the people can see what they can expect from you.
You can even provide a short description of how long did the process of transformation last, which type of exercises were part of the program, did the client have to implement a specific nutrition plan or not, and other relevant information.
Of course, we don’t mean that you must provide a too detailed description, but you should provide some basic information that will catch the attention of your target audience. This is a great way to engage them to contact you and learn more about the personal training services you provide.
Invest In a Branded Website
It is not enough to promote your personal training services only on social media platforms. If you want to look more professional and make people trust you, you will need a branded website too.
You will be able to tell more about your brand, represent the pricing schemes, or even provide access to the trial version of your services so the users can see whether the program fits them or not.
This will help you stand out from the crowd, and you can even use landing pages that will lead to your website as a part of your marketing campaign. Use your website to provide relevant information, fitness tips, and similar content to show the people that you are a knowledgeable and professional personal trainer who can help them build their dream bodies.
Don’t Copy Someone Else’s Copy
The worst thing you can do is to steal the brand message and content from other personal trainers. This will make people think that you don’t have skills and knowledge and that you only want to take their money without providing quality services.
Make sure that you dedicate enough time to create engaging and relevant content like the one we mentioned above, and in case that you have no idea where to start, you can hire someone to do that for you.
Also, you can attend some online courses or watch tutorials with tips related to content creation.
Switch Your Fitness Business to Customized App for Personal Trainers
If you haven’t done this yet, wait no more and start looking for the white-label fitness app. There is no need to worry whether you will be able to find the mobile application that fits your needs and your budget because we know how to help you.
Lean On Digital developed a custom branded app for personal trainers, which is available by paying a monthly subscription. There is no need to waste time and money waiting for your app to be designed and developed because we offer a white-label application that can be launched within a couple of days.
You can customize it by uploading your own content and logo to make sure it represents your brand in the best possible way. It includes CMS so you can manage your explainer videos, nutrition and workout plans, blog posts, and others. Also, our custom branded fitness app will allow you to track the progress and activity of your clients, so you can adjust the training sessions according to it.
Besides that, you will be able to earn more money by selling partnership products or by creating different pricing plans and allow users to select the one that fits them best. If you think that is all, you are wrong. Our team can help you with social media rebranding, as well as a landing page and website creation, so you will have everything you need for a successful marketing strategy, all in one place.
We are here to take your personal training business to a whole new level and help you become recognizable in the world of fitness. There are many successful fitness instructors who are already using our white-label app, so you can be sure that it can help you skyrocket your business. We hope that this article helped you better understand which personal trainer digital marketing strategy to use to gain more clients, keep the current one, and achieve higher revenue with minimum fuss. In case you have any questions, we suggest you contact us via the live chat on our website or by sending us an email, and we will be glad to provide detailed answers.